The Future of Advertising

In the past, advertising was a relatively simple concept. Advertisers simply put their advertisements in busy places where consumers were likely to see their products. Billboards, signs, posters, and other forms of advertising were usually a physical item that the consumer was able to reach out and touch. Moving forward in time, advertisements moved to television screens as well. Commercials were introduced to society and took over the advertising industry. The ability for advertisers to reach an wide audience through television made their industry A LOT more complex.

Now, looking at our society, we know that advertising has become even more complex. The opportunities and options for advertisers to reach diverse audiences is almost unlimited. This diversity in advertising and people have created the need for advertisers who have the ability to reach specific target audiences.

Advertising options such as Facebook, Twitter, and smartphone apps, are just a few examples of how many different areas of advertising are present in today's society. The list is almost endless, and it keeps growing. This article from Mashable gives us even more predictions for digital advertising in the future.

Obviously advertising is changing, along with other industries. I am excited to see the changes in advertising in the next few years. I think the changes will include a lot more interactive advertising that allows for the consumers to participate. The video below talks a little bit about that, along with some other details that relate to advertising and public relations. ENJOY :)

PS This Article gives further information that I found to be interesting. It gives us yet another possibility for what advertisers might be doing in the future to reach more audiences.

New York's Fashion Week

This year, more than ever, advertisers are utilizing social media at New York's Fashion Week. Fashion Week tends to be an exciting time for advertisers because it involves a key demographic for many: wealthy, young women. By engaging and interacting with this audience through social media, advertisers can spark a sincere conversation and interest about their brands. For example, this Article from Mashable talks about how advertisers specifically used Twitter and other social media sites to provide live, real-time coverage during Fashion Week.

This link will take you to a live stream of Fashion Week's runway performances on YouTube. Along with the video, are live Twitter updates from fans and viewers. Letting viewers interact with the YouTube video through other social media was brilliant!

Advertisers have taken advantage of the space around the video to show their products. Maybelline advertisements have been rotated through, one after the other. A fashion show is quite obviously a great place to attract the attention of women who are interested in wearing makeup. Advertisers have also taken advantage of the "down time" between shows. Advertisements have been running as still-frame and live commercials. This way, the live streamed show is non-stop action.

A new article from Mashable posted recently talks about how big of an impact new social media is playing on this years Fashion Week. This article raises interesting facts about social media and how it has made Fashion Week both more accessible to the public and more competitive for advertisers.

I never thought I would be writing a blog about Fashion Week in New York! However, the links and video here are interesting nonetheless. Enjoy....