Advertising and Social Media

Internet advertising is becoming less and less effective. According to this article: Internet Ads say Goodbye to Glory Days, internet advertising is in a recession. Internet ads are losing their effectiveness. Marketing managers are finding that internet ads do not produce as much traffic and "clicks" as they once did. Because less advertising is being bought out on the internet, the cost to advertise is gradually increasing. Marketing managers are finding alternative routes are necessary.

The effectiveness of advertising on social media and networking sites is also struggling. This article: Is Social Advertising and Oxymoron?, Tells us why Facebook, MySpace, and other networking sites are unproductive for advertisers to use. People who use these sites rarely click on the ads present. This lack of traffic is turning advertisers away from social networking sites and forcing them to find new conventional ways to advertise.

Some advertisers are struggling so much that thy are beginning to "cheat". Apple, App Makers Sued Over User-Tracking is an article talking about how Apple and iPhone app makers are trying to beat this advertising drought. These app makers were allegedly helping advertisers to create profiles for iPhone users. Personal information, including the location of app users, was given to advertisers in order to reach their intended target audiences. These outrageous actions by Apple and several app makers just goes to show how much advertisers are struggling to reach out to their publics; and what they are willing to do in order to stay on top.
  
While searching YouTube for a relevant video, I found a video that mentions several facts about the use of social media on the internet. Social Media and its users are increasing everyday. A large percent of  US citizens use these social media for their news, entertainment, and work. This video's facts do a great job of demonstrating how much social media is really used. The large number of people these social media attract makes me wonder why marketing managers are unable to effectively use these sites for advertising.