In the past, advertising was a relatively simple concept. Advertisers simply put their advertisements in busy places where consumers were likely to see their products. Billboards, signs, posters, and other forms of advertising were usually a physical item that the consumer was able to reach out and touch. Moving forward in time, advertisements moved to television screens as well. Commercials were introduced to society and took over the advertising industry. The ability for advertisers to reach an wide audience through television made their industry A LOT more complex.Now, looking at our society, we know that advertising has become even more complex. The opportunities and options for advertisers to reach diverse audiences is almost unlimited. This diversity in advertising and people have created the need for advertisers who have the ability to reach specific target audiences.
Advertising options such as Facebook, Twitter, and smartphone apps, are just a few examples of how many different areas of advertising are present in today's society. The list is almost endless, and it keeps growing. This article from Mashable gives us even more predictions for digital advertising in the future.Obviously advertising is changing, along with other industries. I am excited to see the changes in advertising in the next few years. I think the changes will include a lot more interactive advertising that allows for the consumers to participate. The video below talks a little bit about that, along with some other details that relate to advertising and public relations. ENJOY :)
PS This Article gives further information that I found to be interesting. It gives us yet another possibility for what advertisers might be doing in the future to reach more audiences.
I found this post very interesting. I can completely relate to how advertisements have changed just in the last two decades.
ReplyDeleteWhen I read the post that you have written, I like that it still feels like you are talking about these topics to an audience. You aren’t droning on about things, and you aren’t just throwing facts out to be interpreted in whichever way a reader wants. You use the social cues that we talked about in class like the emoticons and capitalizing for emphasis. It allows me, as a reader, to further understand your take on things.
I do have a suggestion about a future post for you. To go along with advertisements of social networking sites, I have a sneaking suspicion that those ads are targeted. Maybe the advertisers have access to the information we post about ourselves and use that to pick ads that are likely to be applicable. I don’t know. I was going to look into this for one of my blogs (facebook seriously tells me that I want to go on vacation to a different place everyday) but this is right up what you are looking into… just a suggestion.