According to a March 2011 Sparxoo article, Twitter has 190 million users, generating 65 million tweets and more than 800,000 search queries per day. Given this kind of traffic, Twitter has inevitably become a huge advertising target for companies. Due to all of this traffic, advertising ideas are beginning to evolve, and Charlie Sheen (of all people) is getting involved. An article launched from The Atlantic on March 11 stated that, in less than a day after creation, @charliesheen’s Twitter account had more than 1 million followers, a new record for the micro-blogging service. He now has greater than 2.5 million followers.
According to a 2011 TechCentral article :
"Sheen’s now very public mid-life crisis has become a potential cash cow. Internships.com reportedly paid him to drive traffic to its site, with Sheen tweeting he was looking for an intern with “tigerblood” and providing a link to the recruitment website. Almost half a million people have applied for the job."
Charlie Sheen has now become the first person to be paid to advertise for a company on Twitter. This will open up new doors and opportunities for celebrities of all kinds to make even more money. Wouldn't it be nice to make significant amounts of money for simply tweeting!? Sheen didn't even have to write the advertisement for Internships.com. All he had to do was copy and paste.
Twitter has been a social media phenomenon. Now, with even more advertising opportunities coming to the surface, who's to say how crazy this may get? It's going to be very interesting to see who is next to advertise for companies on Twitter. My guess is that Oprah will be getting involved very soon.
Using celebrities for advertising will allow companies to target very specific audiences. Examples: athletes advertising for Nike, Musicians advertising for Fender guitars, Actors advertising for Mountain Dew. The list is literally endless! I can't wait to see the "tweets" that are going to surface. Advertising on Twitter is going to be exciting, hilarious, effective, and at times, probably offensive. My hope is that we can all get involved and enjoy this new form of advertising.
Here is a quick video showing how much buzz Sheen is getting on news networks. This is one of many on YouTube:
Charlie Sheen: A Tweeter. This is perhaps one of the greatest blog titles in the class. It's creative and very relevant to today's buzz about Charlie Sheen. Your use of sources is great, and i like how you mention When and Where you found them in your blog.
ReplyDeleteIt's amazing to me how Sheen has become the most talked about and famous celebrity by doing things that would put most of us in jail.
This post was very informative on the new ways Twitter is being used to advertise for companies. One question: Did you apply for the Sheen internship?
My only suggestion is to make sure you meet the length requirements for the post, as i believe you were a little short on this one.
Overall great post!
Your post was great. I was eager to read it as soon as I saw your title because I'm a big Charlie Sheen fan. This was a great example of the large impact of technology; Twitter being a useful tool for many, including celebrities. It’s hard to believe that Twitter and Facebook are evolving into giant advertising moguls in such a short period of time. The 2011 TechCentral article was interesting regarding the intern job, I’m not sure I would meet the criteria of having tiger blood though. I thought your style of writing had a lot of personality and your use of sources was appropriate. Keep up the good work!
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