I have recently acquired a new cellphone. It is the Blackberry Torch. This phone has so many gadgets! I think most of us have probably played on new phones/gadgets such as the iPad, iPod, iPhone, and other new technological savvy "things". As I sat down with this phone and started downloading all of the apps, wallpapers, GPS, etc, I started to think about this Blog. Particularly the GPS part of the phone I thought was interesting in reference to advertising. GPS is by no means a "new" technology, but it IS becoming something that we see and use on a regular basis. Most new vehicles that we purchase today have GPS located inside of them, just like most of the new phones. Advertisers are beginning to take advantage. I found a video relating to this topic:This video mentions the idea that radio advertisements will eventually use GPS to target an audience and advertisements will become highly personalized. Imagine driving down the street next to ColdStone and your radio says, "Hey Billybob come eat some ColdStone! You know it's delicious." Obviously if your radio is able to use the GPS in your car to target advertisements directly to you while you are in the vicinity of a particular business , that would be AWESOME. (Parttly because you get to hear your name on the radio)
Undoubtedly these forms of advertisements may also pose a threat to some privacy issues (which relates to my former post). But, if done correctly, I think it could be a fantastic thing for consumers. Relevant information being provided about products which I am close to would help me to make informed decisions about particular purchases. It may also serve as a reminder to pick up the milk you forgot to get etc.
This GPS/advertising technology has no limits. Just off of the top of my head, what if you made a grocery list on your phone/computer/iPod/any other gadget, and then plugged that into your cars GPS and went for a drive. Anytime you were close to a store with that item, it could tell you, compare the prices to other stores etc. I love technology, I love advertising, and I love when they mix. Check out the first few minutes of that video above, it's pretty interesting stuff!Here are some links to websites/articles that provide further information about advertising and technology and future possibilities. Enjoy!
Michael, your posts have been a fantastic read over the course of this semester. You really know how to let your voice come through in these. I’ve picked out a few posts that I particularly enjoy to be considered for your portfolio.
ReplyDeleteApril 29th: GPS is a such a big topic these days, for better or worse. I think, with so many paranoid people in the world, it would be great to highlight using GPS for an entirely new (not scary) purpose. This is super close to your March 29 post in that it’s re-purposing technology in ways never thought possible!
April 25th: There is something to be said about all these privacy concerns, especially with all those Gadget lovin’ people who have minor freak outs when there is a more shady side to their toys. I would say the addition of a post that explores the causes of drawbacks would really round-out your repertoire of posts for the portfolio
March 1st: This post is pretty quintessential to what your blog topic is….advertizing! It’s everywhere and everyone knows it. By including this post in your portfolio you would explore where ads are at right now and what is keeping them in check (it is a relief to know that someone is making sure they aren’t taking over our lives yay ASA).
You’ve really “grown” as a blogger over the semester, because THAT doesn’t sound lame, but you really have been able to present a great amount of information on a manageable scale and even make it entertaining with your own take on how things are.
Michael--here’s what I think your tops 3 posts are:
ReplyDelete3 Consumer-Privacy Concerns (April 25)
The format of this post is really good--I think that your first paragraph comes really close to getting the inverted pyramid style, so that’s great! You also incorporated a good number of current sources with a nice variety of direct quotes and summarizing. Also, your voice throughout the entry moves it along nicely.
Charlie Sheet: a Tweeter (March 12)
I liked how you took a specific instance and related it to a larger topic in this article. Again, this article has a good variety of sources that you incorporated well.
iSIGN (March 29)
I liked how you used both a news article and the actual isign website as sources for this entry. I thought you did a good job of explaining the all around situation in this post and your multimedia (especially the video) are great.
Technology in Advertising - Provides a very interesting look at the use of new technologies (or more accurately, old technologies in new ways) for advertising.
ReplyDeleteThree consumer privacy concerns - very relevant to the readers in terms of how advertising is changing. I like how it contained important information for people to be aware of.
Charlie Sheen - a Tweeter: Great specific examples of how advertising and social media combined, great use of current events (even though the tweeter in the title is both crazy and overexposed)
New York Fashion week - great examples of how advertising is tailored to a specific event. Unique viewpoint on the whole thing makes it very readable.
Do internet ads work - I like how this post talked about the realities of internet advertising, and how it may change
these are some very interesting blog posts. Good job.
I think that over the semester you have greatly improved your blogging skills and that your posts have improved in quality and content as well. Liked reading your stuff over the semester.
ReplyDeleteHere are my suggested blogs for your final portfolio:
April 29th
Liked the format, seemed to flow well, and was interesting to read, liked how your incorporated your voice into the blog. Well done. Good multimedia though would have had more links.
April 25th
Very good blog post. Went well with your blog theme. Was easy to read. Had good multimedia and links. Flowed well. Very interesting and good to know information. Would include in Final portfolio.
March 12th
Interesting read, flowed well, good links, nice multimedia.
March 1st
Again thought that this blog post was key to your blog as a whole because advertising is everything in business. Also really liked the multimedia and links in this post.
Feb. 24th
I know this is one of your earlier blogs but I liked it so am going to suggest it. It has good flow and good format and I like the multimedia, though it could use some more links I think. But this blog post topic is very relevant to your blog’s overall theme as advertising is a huge part of business.