iSIGN is a media company based out of Toronto. The companies new focus has been to "marry" digital and mobile advertising. I found this March 29, 2011 article through Google News, and I was truly interested in its contents.After reading through this article, I followed the link to iSIGN's website, where I learned about much of the following:
iSIGN is focusing on bringing advertising to individuals at the right time AND place. For me, the only advertising that seems to truly work comes from the fast food industry. (Something about those golden arches seem to inevitably draw me in and force me to eat double cheeseburgers.) Other than that, however, I feel that most advertisements are ineffective. iSIGN's new idea of combining digital and mobile advertising is very appealing on a number of levels, and helps to combat the ineffectiveness of some advertisements. The ability for businesses to reach out to their consumers in a timely matter while they are actively buying their products is extremely beneficial. The following quote is a quick bit of information from iSIGN's website:
All individuals within relative proximity (up to 300ft) of a particular location, retail store, or area can receive media-rich messages just by enabling their Bluetooth® on their handheld device. Customers are open to interacting with us because our permission-based marketing tool requires customers to opt-in before receiving their first message.
Doesn't that sound fantastic? (Yes) The best part is that the consumer must first give permission to the retailers to gain access to their mobile devices. This protects the consumer from overload and unwanted advertisements. I want to be able to go into the best store ever (Best Buy) and receive all of the coupons, sales, bargains, and any information that will help me gain as much knowledge I possibly can in order to make informed decisions about my purchases. Not only that, I want it to come to my phone. iSIGN is making this possible. In the first link I referenced above, I think the CEO of iSIGN says it best:"With technology that allows digital signs to 'talk and interact' with mobile devices that are in proximity, advertisers can deliver relevant incentives at exactly the right time," said Alex Romanov, CEO of iSIGN. "It represents a powerful union of digital and mobile technologies."This new technology is good for both advertisers and consumers. Win-win situations are great. These new ideas will make money for businesses and allow consumers to spend it effectively. Go iSIGN!
The following video is an example of how this new form of advertising is working in the "real world".
I really liked the video you added to this post. You are pretty constant with adding relevant and direct video through out all your posts. This really enhances what you are writing. In this post, it helped me, as the reader and possible consumer,understand how the technology works beyond what just reading the description can do. It might have been good to have added more pictures of this exact program, but it is a new concept so pictures might not be available. You were able to compensate with good pictures that didn't distract from the text.
ReplyDeleteYour use of sources is good, but needs some improvements. The linked article and website at the top of your blog add to the article, but the lack of sources for the rest of the post hurts it's credibility.
ReplyDeleteAlso, it's not considered good practice to quote extensively from an official source when trying to be objective on the topic. You do maintain objectivity, but part of me was concerned with the quote from the CEO.
Also, some citation/info on your picture choices would help the article. I know you wanted to talk about McDonalds, but wouldn't a picture of a sign work better than a picture of Ronald McDonald?
It's a good article/blog, and it'll be interesting to see what the next posts will bring.
Your blog posts are interested in informative and seem to have improved with each new post. I would suggest more links throughout the post however. Though the links you have seem relevant and good. I like the use of multimedia throughout your blog posts and also the consistency of their use. I would suggest citing the multimedia and images however so that you give credit to the sources who originally had the images or videos. Your posts are very interesting. Keep up the good work :D
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